Some examples off the top of my head:
1. Grubhub's Plus, https://www.grubhub.com/plus
2. The majority of streaming services
3. Stitch Fix's recurring fix
4. Video game industry subscriptions (too many to dig into)
NYT's slavish devotion to a subscription model follows this pattern. They want to get subscriptions so they structure offerings to fit. Compare to a platform like Substack, where they offer a rich ecosystem with just a few different price models. I've believed for some time that news media like NYT overvalue their current offerings and need to innovate. Doesn't seem like they're interested.
Don't take my statement to claim all subscription offerings are bereft of value. Simply that there are so many lazy offerings that subscriptions are better as a signal of waste than value.
There is no doubt in my mind that the paywall will ultimately lead to the paper’s decline. The prestige of The NYT as an institution is that everyone reads it. That cannot be the case on the Internet when competing with voluminous free content.
At the very least, all the frontpage articles should not be paywalled. Even historically one could read the most important Times’ articles just glancing at a newsstand.
https://archive.nytimes.com/www.nytimes.com/pages/pageone/sc...
I get paywalled on the first article on nyt.com.
The web version shows a headline and one sentence.