Your comment makes it sound like there's an agenda in some entity consciously misrepresenting how acamedia works. But academia is really accessible to public nowadays.

The problem, in my opinion, is how external entities treat science. Some examples:

* Media reporting low grade papers as "Science" which constantly contradict each other. "Scientists found out $something causes cancer", then a year after that "Scientists found out $thatsamething cures cancer

* Pseudo scientific drugs being sold for a health-and-beauty-obsessed general public with little to no effect

* Political think tanks funding flawed research to push their own agenda and heavily echoing those researches in their echelons for political gain

It seems that academia has become a foundation for other entities to cling on for profit, and now the it's the acamedia's reputation that has been shattered.