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Qwikster requires zero relationships and negotiations with the content creators.

This isn't quite true BTW. Remember the 28-day window.

Prior to Netflix offering any streaming, there was no 28-day window. The window came out of negotiations for streaming rights. So, not only is it true, the streaming piece of the business impacted the DVD-by-mail business.

correlation != causation.

the 28-day window was solely a way to lower the cost of buying dvd's. Those savings went into buying more streaming licenses.

And the the grandparent - the dvd company isn't _required_ to work with the content creators, but it would probably be dumb for them not to.

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