The headline+video look great. I'm curious, though: why is the "Download for Free" button bigger and brighter than the "Create a Campaign" button (which is clearly more important)? And why does it say "Live Demo" if it's just a downloadable PDF?
The size/styling of the "Download for Free" button is just something I didn't give much thought to. I used a button generator and that's what it output. Looking at it again, it could certainly be smaller. Especially when sitting so close to my main CTA of "Create a Campaign."
same reason it says live demo, as live demo would imply there's no download, aka no hassle. Aka a small marketing lie.