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Comment by paisible | Hacker News Reader

Nicely executed, the video is well done. Will be interesting to see if real-life examples of viral content come out of this kid of model. IMHO, users need to choose to share content themselves in order to go viral : it's not the link-posting (which is the basis of all twitter spam) that produces the virality, but the passion and wording of the people describing the content AFTER they've seen it that gets their friends to check it out. Unrelated question : how does an article with 0 comments get to the top of HN ? :) Would love insight into the HN algorithm on this one.

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Where did you get the video done? Especially in 72 hours!

Fortunately, this wasn't the first product demo I made :).

Check out the Mixergy interview with Miguel Hernandez of Grumo Media. He talks about some great tricks you can use to make simple product demo videos.

Basically, it's really good stock illustrations + some good Keynote work + a blanket over your head to cut out the echo as you record the voiceover on your computer. I actually really enjoy making them.

It's behind a paywall :(

Thanks for the heads-up though.

There's a full transcript a bit further down though, in case you missed it.

The full interview can be seen on the Grumo website too http://grumomedia.com/how-to-create-videos-that-get-you-cust...

Any good recommendations for stock art?

Most sites will have some good choices of illustrations. It doesn't have to be anything special. I really think you could get away with glorified stick figures and still make a great video.

The script and storyline is important. The big takeaway that I've gotten so far has been to make it "story-based". So instead of just a screencast saying "Crowd2 helps you create a marketing campaign to advertise your products", try, "Kevin is looking for ways to tell people about his new CD release..."

Brilliant. Very true. Thanks for framing it like this.

Thanks for mentioning my interview Frank! If you are in a tight budget going the Keynote route can be very effective as well. I think Frank did an excellent job given the time constraints. I also interviewed him about how he made the video at http://grumomedia.com/grumo-inspired-demo-video-by-crowdsqua...

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