The funny thing is, the AT / Hayes Command Set still shows up in semi-recent cellular modems. Did some work with an embedded system using FreeRTOS and it had a cellular modem for sending data. I don't recall all the nuances as it was about 6 years ago, but I was surprised to see it show up as I had to write a very dumb http client for it to send some data from a ODBII dongle to a web service collecting the data for a PoC.
I had no control over the hardware design, one of the more annoying / interesting projects I had had in awhile though.