Except for the Xbox. Someone hacking an Xbox would lose _Microsoft_ money through piracy, which hurts their bottom line!
As a result, the Xbox runs a type 1 hypervisor with various compiler hardening options like Control Flow Integrity enabled, and are generally some of the most locked down consumer devices sold today.
What's Apple's motivation beyond bad press? iMessage was parsing media sent to it with a pdf parser. Sure, some activists in repressive regimes will get spied on and executed, but it's just so much effort to invest dev effort on rewrites for security when you could find new ways to send cute animated gifs to each other.