So, when platform is advertised as «No Code» I don't care how it is implemented (unless I'm afraid of vendor-lock), as I know that my site will be deployed on this exact platform. When framework is advertised as «Without JavaScript» I assume it will work in browsers without JavaScript, as I can not control which browsers will be installed on user side.
Maybe I'm reading too much into this and making a mountain out of a molehill, but like OP, that was the first thing that caught my eye.
Do you think about microcode when you program? Because I enjoy programming 'without microcode'.
On the other hand, analogy with microcode is BAD. Because «Without JavaScript» (as opposed to «without thinking about JavaScript programming») means it should work in browsers without (or with turned off) JavaScript support. But it is not!