The nice thing with this particular website at theverge.com is that it is not scrollytelling, as it does not mess around with scrolling. That is: Nothing is moving while you scroll. Images got faded in when scrolled to (looking like good old lazy loaded images, but with intention). Maybe we could agree to call this layout a very gentle form of scrollytelling. As somebody who does not like scrollytelling so much, I really like the beautiful layout of this article.