Furthermore, "HTLM" instead of "HTML"? Needs proofreading. Lol.
Pretty much any company producing blog content is engaging in content marketing though. I’m not sure I understand the criticism. Perhaps this particular piece was overly self-promotional?
Sure, there’s a balance to be struck, but I thought the article had some decent takeaways.
> Please don't post comments saying that HN is turning into Reddit. It's a semi-noob illusion, as old as the hills.
I dislike that they’re an SEO company, but I don’t object to self-serving posts, as long as they’re also curious and interesting to me. Seeing a comprehensive list of how Google rewrites page titles is interesting to me, because I’m fascinated with headline writing.
I’m sorry that you find self-serving content and calls-to-action to be problematic, but I would warn you to expect more of them on HN over time (as neither are violations of the site guidelines). There’s no need to claim it’s going to turn us into Worse Than Reddit. It’s been this way for HN’s entire life, or at least the chunk I’ve been present for. HN’s just the same as it always was. I respect your outrage but you chose an invalid expression of it.
There are plenty of great subreddits. Every time I hear reddit used as a put-down it feels very snobbish.