Exaggerating (which is lying) about the product.
Explaining how good it will make you feel, or better yet, showing photos of people very happy, using the products.
Acting = lying, photshopped photos = lying, fictitious scenarios of use = lying.
Lying is required to write a story (when you read a fiction book, you want the lie about reality, for it is fun to imagine.)
This is a lie all parties engage in willingly.
But marketing types have a sole purpose. To lie, but make it look like truth.
So they don't care one iota about really updating an article or not.