Exaggerating (which is lying) about the product.
Explaining how good it will make you feel, or better yet, showing photos of people very happy, using the products.
Acting = lying, photshopped photos = lying, fictitious scenarios of use = lying.
Lying is required to write a story (when you read a fiction book, you want the lie about reality, for it is fun to imagine.)
This is a lie all parties engage in willingly.
But marketing types have a sole purpose. To lie, but make it look like truth.
So they don't care one iota about really updating an article or not.
"That's right -- and when you get to the human world, the Nothing will cling to you. You'll be like a contagious disease that makes humans blind, so they can no longer distinguish between reality and illusion. Do you know what you and your kind are called there?"
"No," Atreyu whispered.
"Lies!" Gmork barked
― Michael Ende, The Neverending Story
“When it comes to controlling human beings there is no better instrument than lies. Because, you see, humans live by beliefs. And beliefs can be manipulated. The power to manipulate beliefs is the only thing that counts
... Who knows what use they’ll make of you? Maybe you’ll help them to persuade people to buy things they don’t need, or hate things they know nothing about, or hold beliefs that make them easy to handle, or doubt the truths that might save them.”
His child books certainly have a deep second reading as adults.
After all, it claims the unreal as real. Fiction, lies.
The difference with things like fiction in books and movies, for entertainment, is that the listener of the lie, knows it is a lie, and listens for entertainment.
It is not a lie, pretending to be true.