Is that a typical way to describe cost savings? I would have said 1/2 the cost of AWS. It almost sounds like cloudflare would pay them money (e.g. you go to the store and see something marked 200% off, so you get paid to buy it, like when oil prices went negative).
Related: I've always found the 2x, 10x, etc notation confusing. Does a 2x improvement mean a 100% increase (e.g. 10 -> 20) or a 200% increase (e.g. 10 -> 30)? Would someone ever say a 1x improvement or a 0.5x improvement?