Making things hard sometimes leads to insights down the line. For instance, the formula for solving cubic equations seems kind of silly from a numerical point of view -- you can just use a general-purpose numerical algorithm to solve cubics. But the research into solving cubics using restricted operations led to the discovery of the complex numbers, group theory, and the theory of fields, etc. So it was worth doing things the hard way and sticking to the letter of the problem.
Likewise, the ideas people use to solve the problem in the article may have applications elsewhere.
I do sometimes have doubts about whether this is the most efficient way of discovering scientific ideas: Posing puzzles and seeing what tools people throw at them. So I can see the criticisms coming...