No, you just tell the truth, every time, all the time. This foolish gymnastics where government and public health authorities are putting themselves through because they're scared of potential negative outcomes has resulted in a catastrophic collapse in trust by the public. This itself will have huge implications for any future society-wide initiatives that we may need for the public good.

For reference, here is one counter example from Japan[0][1], where the benefits and risks are communicated clearly. Will crackpots still behave like crackpots? Sure, but crackpots are like that now any way. This "paper over the truth" has damaged credibility amongst a lot of moderates.

[0]https://pbs.twimg.com/media/FIm_mrZXEAYUuLq?format=jpg&name=...

[1]https://pbs.twimg.com/media/FIm_meqX0AUH6jh?format=jpg&name=...