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Isn't it amazing to see how much MS is driving the industry. Apple is doing a smartphone, TV focused UI, tablet, and cloud services. :-)

Um, it sounds like 'mobile' is driving the industry. Apple is a player too, just like everybody else.

Don't forget that Apple invented the new 'mobile' as we now know it - hardware, UX, app store etc. Everybody else is following.

Apple is also following. See iOS5 notifications copying Android notifications as an example.

I'd mention the 10+ year old Apt or Android or other things, but its still not terribly relevant.