If you want to deliver security then MFA is an interesting strategy that needs careful consideration and planning, you might end up building things like Security Keys so as to solve real threats. You might fix real problems (Google eliminated phishing) at your organisation.
But if your goal is to bamboozle fools into giving you their real money in exchange for Itchy and Scratchy money that you may or may not then "lose" then you don't need all that hard work. Take whatever nonsense you cobbled together and say it's "Two factor" because that means "good" to people who don't know any better.
EDIT: They're #3 (bigger than Coinbase). Only OKX and Binance are bigger[1].
Coinbase is a large exchange...
Crypto.com is the #3 exchange and bigger than Coinbase[1].
It's definitely more established than crypto.com though.
Do you think crypto.com is larger than Binance?
Cryptocurrency was not even supposed to have these pseudobanks called exchanges leading this space. It wasn't even supposed to be an "industry".
People were supposed to mine cryptocurrency on their own commodity hardware and use that to transact amongst themselves.
"Insanity is doing the same thing over and over again and expecting different results."
For me there are really only two alternatives. Negative interest on cash or competition among currencies (free banking). All those people shouting that Bitcoin should become the global reserve currency don't actually understand that a global reserve currency is a terrible idea and are only in it for the money.
crypto.com is a two bit player in comparison.
And you are not asked to do this while logging in again. It is assumed you know why you have to reauthenticate and that you have to re-add 2FA in your app settings…