Yeah, but the takeaway is that "coordinated responses" are the norm for even a relatively small tech company and we basically can't count on any genuine social media discussions about large companies. Disclaimer: I'm not saying you-know-who does or doesn't do any of this (though other pages on their wiki do describe some of what I talk about. You can read it for yourself.)
At best what looks organic isn't remotely close."Coordinated response" is PR-speak for a company's PR team at best controlling the "message" and who delivers it, instead of half a dozen employees chiming in with "inconsistent messaging". Somewhere in-between: immediately calling/DMing certain employees known to toe the company line / have a good reputation publicly, and who are in a relevant department.
It's severely disingenuous, particularly since people interpret the quick appearance as the employee being active in the community, and never will you hear the employee say "well, actually, our PR team rang my phone off the nightstand and said "shmeddit is discussing _______, please immediately get on Slack to provide a response using talking points to some comments that are coming up."
At worst, it's also a company mobilizing, if necessary, a vendor who supplies an army of users (real or fake) on the platform to comment, upvote, downvote, flag, etc. They even have prearranged topics to boost/suppress, canned talking points, etc.
I think the most visible evidence of this is a certain electric car company, which routinely abuses the DMCA takedown process to suppress videos that are unflattering. Google their name and "dmca video" and you can read all about it.
The same technique has been used by a certain rich playboy who sucker-punched a restaurant worker while someone was recording him without him realizing it, and the video made it onto reddit. The video kept getting either removed by moderators or DMCA'd.
A large number of VHNWI's/UHNWIs have standing contracts with reputation management firms for exactly that sort of action.