In that sense, what is a public celebrity match supposed to achieve? Will people decide according to the merit of the arguments (then why not just read), or according to the better haircut?
As for 4), I tried to follow a link to one of the transcripts, but it only lead to the "restricted to members" page again. Can't be bothered with Audio or Video.
So if 2.) is true, at least Craig should present an easily digestable resource with his arguments.
As for 3) as I said, I think Dawkings is wasting too much time with futile discussions already. I don't think refusing to discuss with anybody is an indicator for the merit of his arguments.
Edit: also, since I suppose Craig has published books, name one good reason why I should expect any interesting points in them?