I really hope this will have consequences that shake up ad tech, but the cynic in me says: They're just going to add another disclaimer in their cookie banner and exactly nothing will happen.
how is this suprising? This has been the case in Civil law since atleast napoleonic times.
Contracts do not declare laws or rights invalid, unless these exceptions are defined in said law.
So the SCC's are a perfectly fine tool, but you just need more than that.
In fact, this whole case is exactly about that. Some Austrian website tried to use Google Analytics and just added another disclaimer in their cookie banner. Now they are facing the consequences.
There should be accept all, accept necessary, reject all options.
The cookie banner anti-patters are most infuriating game of gotcha since tiny moving X button on pop-up ads.