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I missed the video, but I am surprised why the rise of predictive analytics, creative optimization and advertiser workflow automation is not on this list.

Making and targeting ads effectively is very time-consuming and error prone. There is tremendous room for innovation.

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I think points 6 - 8 cover the trends you mention.

Advertiser workflow automation? Could you explain more about this, I'm quite curious!

Think of all the steps that go into setting up complex campaigns with proper split testing.

There is lots of hassle, inefficiency and errors that happen along the way.

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