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Not quite. I had never heard of Maytag until I moved to the US. It isn’t a widely known brand in mainland Europe.

Whirlpool is, though it seems that it has been displaced a bit from the market by LG and Samsung.

Maytag is not a well known brand in the UK. This may be because top-loading washing machines are not widespread here. Front-loading washing machines are the norm in the UK and in other European countries. It's unusual to see top-loading washing machines for sale.

Maytag is common in UK launderettes but I've never seen a domestic one.

I’ve never heard of Maytag before either. I guess they are not on the European market?

They were available per https://en.wikipedia.org/wiki/Maytag#Maytag_International. The problem is that they didn't fit with typical requirements in a European home with their cost and space requirements. This relegated them to commercial usage or custom homes with dedicated space for a washer and drier.