It's also difficult to use in B&W, most really good logos can degrade well to a black and white image (nice for letterhead) also I'm still shaking my head on what the shell has to do with "Groove".
The word Groove is strong enough to stand on its own, with maybe a slight embellishment, perhaps some negative space. One of my favorites that may serve as some inspiration: https://community.jivesoftware.com/community/jivetalks/blog/...