“Do not send in a job application before you have an actual human being who has expressed enthusiasm for reading or forwarding it.”[0]
I believe this is sound advice, and the pitfalls you mentioned was probably the reasons that he gave this advice.
Networking and reaching out to people at interesting companies is another way.
You will probably still have to write a cover letter and send in your résumé. But if you have someone on the inside who will mention to the hiring manager that, ”hey, you should check out Jane’s application” it will probably make a great deal of difference compared to just applying and hoping for the best.
And please folks, remember that FAANG is not the only game in town. There are lots and lots and lots of other companies out there, and many of them also pay well since they need to compete with FAANG to at least some extent.