This is getting further off topic from the article but your post reminded me of a random idea I had along the same lines - if one of these billionaires who wants to colonize Mars wants to take a practice run, they should build a city in Antarctica. Not just a little scientific outpost like we have now, but a full small-city-sized settlement away from the shores that people can actually live in year-round enjoyably without being insanely depressed or repressed. Seems like a tall order, but still way simpler than doing the same on Mars.