I've always loved the Chinese naming for Coke. The article translates it as "delicious happiness," but it's actually more clever. The first two characters (ke kou) mean thirsty. The third character is the same as the first but means "can be" in the context. The fourth character (le) means happy. So all together, it literally means "[when you are] thirsty, [you] can be happy." As the other examples in the article show, it's quite easy to do the transliteration poorly, and a good one is far from inevitable. It's hard not to appreciate the amount of cleverness that went into "ke kou ke le".