So: nice, but this doesn't stop their disruption.
So: nice, but this doesn't stop their disruption.
http://tech.fortune.cnn.com/2011/09/13/survey-shows-unpreced... see exhibit 4 - 85% of the tablet buyers intend to buy an iPad.
http://mashable.com/2011/09/12/apple-set-to-break-record-for...
the status quo may not stay the status quo for long... especially with people slowly admitting that, at least for moms and grandmas, tablets may be much more in line with their needs.
Paul Graham was even just on stage talking about how Microsoft likely doesn't see how bad its going to get for them...
Same is the case with the surveys above. Everybody wanted to buy an iphone until android came along...
People have accumulated stuff that runs on their PCs. Most people who buy iPads keep around their computer to do at least a few things, even if they don't use it very much. The sales pitch on a Win 8 tablet is that it docks to your desk, replaces your PC for everything, and you can still pick it up and carry it everywhere like an iPad.
That seems like a pretty fair sales pitch to me.
I'll be impressed if they can pull that off and still make it so I can carry it around like an iPad.
What I fear, however, is that they'll make this a hybrid that fails in both scenarios: not powerful enough to handle "3D PRo Plus 2007", yet too power hungry to let my wife watch 5 episodes of Desperate Housewives back to back.
Until I see production hardware, I'm on the fence.
Processors are getting better with each passing day. I don't think we are too far off from seeing x86 on a thin PC still getting a good battery life.
That's weird... PCs (Mac, Linux, Windows, etc...) have done this for the past 20+ years and a pretty good job of it.
Everyone loves to talk about the demise of the PC, but virtually everyone who has seen the ultrabooks has told me they want one. The only ones who don't are those that say, "Well I already have a MacBook Air". So, sure the Apple 5% may not continue down the PC path, but I think we're looking at a PC rennaisance. And in large part due to Apple.
Except we've already tried that. With pretty much every tablet that was ever made before the iPad. How many times are people going to go "but wait, mine is... a whole computer!" before they realize consumers don't want this? The reason the iPad won was because it wasn't a computer. It was a device, an appliance.
You buy a new iPhone, login to iCloud, and it pulls all your settings over, configures your mail client, calendar, installs your apps, and downloads your music. You add a contact on your phone, it goes to your MacBook and iPad, etc.
I think that WP7 wasn't a hit because MS made terrible partnerships and became a second-class OS vendor to everyone but Nokia, but I belive that the tablets will give MS more independence, will bring other makers to the table, and it will change. They're just late to the party.
It's really weird for anyone that's followed technology for more than a decade, but Microsoft computers will have almost no special appeal to the average consumer. I don't think that Best Buy will have a special "Windows 8 Tablet" section like they do now for desktops and laptops - they'll be mixed in a sea of Android and Blackberry tablets (much like WP7 Phones at any phone store). Why not?
Windows 8 is in real danger of being second class in the consumer space. The lead development device is a Samsung, for example, but how much more profit would Sammy get if they made the same hardware with Android? Are the hurdles really great for Acer, Asus, Samsung, Sony or Lenovo (all Android vendors!) to put Android in any hardware that's running Windows 8?
You can even hook up a second monitor to it.
Any tablet can already create documents and spreadsheets, surf the internet, check e-mail and calendars, access social networks, edit movies, Skype... Everything that %95 of the population needs. People that need higher caliber tools (developers, creative professionals) can afford another system.
So Windows needs a stronger reason to exist it's going to dissuade the average consumer from buying either the market leader (Apple) or the cheap alternative (Android). Android is the real threat. A $200 PC replacement is quite feasible within a year and really deals a blow to Microsoft's business model.
For consumers its less clear. Maybe XBox Live.
Any tablet can create spreadsheets, but not as well as Excel. Any tablet can create a document, but not one that's going to be 100% compatible with the version of Word they have on their desktop PC. Those are all very strong reasons to buy a Windows Tablet.
Sarcasm aside, a lot of people still use Office. Far more than use Google Docs. Even businesses that are using Google Apps for e-mail still use Office for their documents. Being able to edit documents with 100% reliability on a tablet could be a big deal when it comes to corporate tablet purchases, for a start.
"Microsoft’s average revenue from its Office suite licenses sold to enterprise and retail customers has been declining due to competition from cloud-based app providers like Google, Amazon and Salesforce.com, and also due to increasing lower priced products sales in emerging markets."
There are still a ton of companies out there that use office. Creating a Windows Tablet could well cause sales of Office to increase.
If for some reason, you need another edition of the development, you can get them free if you're a student (DreamSpark), a startup (BizSpark), or cheaper than $700 (MSDN sub).
I'd be interested to know why Express doesn't work for you?