Sure, but we've been at this for years. It's rarely an all-or-nothing thing. Netflix strikes me as a very reasonable, non-deceptive, consensus solution for the issue. A non-deal-breaking preference would be for me to use my computer just as I use the Roku.

Due to the monopolistic nature of copyright/IP, there is no option to avoid it.

But technically, nobody pays for it. They pay to access an on-demand and at-will service which provides the content. The content itself is never bought (by the consumer, that is).