It activates more information channels into my brain.
Prose is just one transfer channel, and for me, not a very efficient one (though I love reading!). Mathematical notation is one more.
But that leaves out word association, color, spatial relationships, conceptual graphs, diagrams, etc. The more channels I can activate, the faster I can build intuition, and intuition facilitates practical application.
Here's an example of how I like to use color from my own modest work: https://youtu.be/iyjIVSnrPSo?t=424
Another example: https://youtu.be/iyjIVSnrPSo?t=345
In this case, each independent variable in the equation gets its own color, and that color corresponds to a label on the graph above. The imaginary unit also gets a special color, which matches the color of its definition, for those of my audience who are unfamiliar with or out of practice with complex numbers. And the syntactic elements are muted to make the shape of the equation "pop" for those whose eyes are not routinely trained to read math notation. Elsewhere in the video I use different colors to represent positive, negative, and zero frequencies.
So to restate, it's all about giving information as many paths into my brain as possible.