Read Henry Ford's autobiography. You'd think he'd agree with you. He'd want to overwork his employees to produce more cars. But, actually, he was much more of a perfectionist around all the things that go into producing things efficiently. And over-working employees certainly wasn't efficient, partly because turn over is high and also work place injuries go up. (For example, he introduce a 40 hour working week
https://www.thevintagenews.com/2019/01/24/henry-ford/.)
There is certainly a culture of over-working employees in some businesses. But is it really a _universal_ rule of capitalism that overworking people is profitable? Look at Germany. Highly productive economy, very strong labour laws and no (/limited) culture of overworking.
Have you not missed the 'meta' the article is talking about: that it's an Americanism to think that more hours == more product.
"Image 'slow productivity' in a startup" - what? How long did it take the inventor of bluetooth to invent bluetooth? How long did it take scientists to develop the internet? How long did it take the people to develop computers and electronics? People talk about "fast" productivity in start-ups because there's money involved and investors are greedy and no-one wants anything slowly. But, you know what, plenty of good products take 10 years to make or more. https://www.joelonsoftware.com/2001/07/21/good-software-take...
Successful businesses aren't merely defined by being profit maximising. It's fine to create a good business slowly that has a positive net impact on society. That's in some ways better than a business that abuses everyone to make a small circle rich.
If you judge the success of a business merely by it's profitability, you're a fool. There's more to life than profit.
"I can't help but think he's missing the meta we're all playing within: profit is the motive (not human flourishing)." No, we are not all playing within that 'meta'. We reject that. Playing purely for profit is often sick and deranged. Get a life. Experience something more meaningful than just profit. Reject those procrustean views.
Yes, we all need to make enough to get by, and that means making some profit. But no, we don't have to define or constrain ourselves to being trapped in a pure-profit game. That's for the foolish.