[edit: After further reflection, I'm stunned by how well they pulled this off. Huge leap forward.]
[edit: After further reflection, I'm stunned by how well they pulled this off. Huge leap forward.]
That's one of the drawbacks of this responsive design drive, they don't take into account content that needs to be at a fixed and known size. When an advert gets chopped off or disappears from above the fold - that pushes down the value of advertising on that site. Too much of that and the revenue generated this way drops.
There's no point having the surprised face on declaring that I don't understand the web and it wasn't designed for pixel-specific rectangular spaces. That requirement drives the sustainability of a large number of organisations, there's no point pretending it doesn't exist.
Actually, it's the weather bug and the logo that really do it for me. There's a lot of love that went into this design.
https://github.com/marstall/shim
You can see it in use very briefly from 1m 18s in:
http://www.boston.com/video/viral_page/?/services/player/bcp...
They should release a video of shim in action. A video explains it much better than words can. (I was lucky enough to get a sneak peak of all their new stuff a little while ago.)
Are the media queries a little laggy? Sure. I'll tolerate that over having to hunt down a stupid "view full version"/"view mobile version" link (and I'm sure some optimizations can be done).
I think this will set a new standard for the term "mobile-friendly"
Resize that page.
Also, though this is much more subjective, I think that really looks terrible. Too much stuff is moving.