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Comment by askhertwice | Hacker News Reader

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askhertwice·

Kinda genius and very well written. But full page? That's gotta be a $10k buy.

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That's gotta be a $10k buy.

If you're losing $10k/day because nobody at Google has the power to fix things, it's a bargain.

There are LOTS of people at Google that has THE power to fix things in minutes.

The thing is NONE of them gives any shit about customers.

Full page was likely a cost-effective option to get this on someone influential's kitchen table or desk - or maybe on a coffee table in the google offices. A smaller might be cheaper (though not always), but less impactful.

Assuming a slight increase from BayAreaNewsGroup's 2019-20 prices[0], this cost between $6K and $13K as a black-and-white, full-page (6col x 21in) run on a Monday.

A full-page ad lists for $12,205 with opional distribution to Marin for an additional ~$1K and color for a 15% surcharge. There's also an "Early Week - Two Insertions in Three Days, Monday thru Wednesday" offer for $6K which gives an idea how much discount they may have gotten by running on a Monday instead of Thursday or Sunday where the impressions would be higher.

[0]: https://s3.amazonaws.com/convertlyimguploadeast/eab8e660-893...

That’s just 4 days of what they are already spending, according to the ad.

Might be worth it for them in PR alone

Definitely. It gets the name of "ICG America" in front of thousands of potential customers, and demonstrates that they can think of innovative ways of solving difficult problems. And mentioning Google is a very effective way of attracting readers' attention, since it's a name that's much more recognizable than their own.

Maybe they could have purchased targeted ads on a search engine-- ads that went to the right eyes. If only there were a search engine who could fulfill that wish.

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