The author's numbers are questionable. The study is linked - 800 participants, the actual question
> Does the use of the term LatinX to describe the Hispanic or
Latina(o) community bother or offend you?
I'd say there's a difference between "bother or offend" and "found offensive". Breaking it down further
> 20% "Yes, a lot"
> 11%, "Yes, somewhat"
> 9%, "Yes a little"
20% 'a little or somewhat bothered' is a lot different than 20% offended
If we trust Wikipedia that Latinos are 18% of the US population and 20% of that population is "a lot" offended by Latinx, we get down to 3%. I'll grant that I was incorrect in my 99% assumption, but 97% isn't much better.
https://www.politico.com/f/?id=0000017d-81be-dee4-a5ff-efbe7...