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How do ideas spread if you don't tout them?

They made a blog post, we're currently commenting on it.

Audience for a blog post and HN link is minuscule compared to the total set of people Bolt employees interact with over email.

The blog post touts the idea. If they didn't tout the idea, we wouldn't be here commenting.

Why would you want to spread the idea of the “experiment” before gathering results? What if you conclude the experiment was a failure?

Pre-registration of studies is a virtue ;)

So people can learn about what other people are experimenting w/? Seems pretty straightforward to me.