Using the plus operator to concatenate strings is just weird.
Think of the usual algebraic properties these operators are supposed to have.
"+" always is supposed to be commutative--so "a"+"b" = "b"+"a", if those mean alternatives (they usually do mean that in mathematics), is just fine.
On the other hand, multiplication is often not commutative--also not here. "a" "b" != "b" "a".
So string concatenation should be the latter. And indeed that's how it's in regular expression mathematics for example.