I'm a foreigner with a Danish job and I very much like the country. It's refreshingly different. Money is still very important but I think infinitely less so compared to the states; it isn't what motivates people.
It's also interesting to note that Denmark has negative interest rates and anyone with more than 100k DKK is really quite punished for keeping it in the bank. I'm glad that your company provides a vehicle for the upper middle classes to use their wealth well. What's it called? And what's the name of the two supermarkets you mentioned (is one of them Føtex?)