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This is a poorly written, sensationalistic article. Here's the original press release:

http://www-03.ibm.com/press/us/en/pressrelease/35358.wss

Basically, this is about IBM and 3M starting a new research project. Whether it would work, how long it would take, at what cost - these are all open questions.

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I think you just described 90% of the content on Mashable.

There is a lot of sensationalist PR from IBM. The Cat Brain, the Smarter Planet thing, the AI processor and now a 1k times faster processor..... some arbitrary stuff an nothing concrete. I wonder what this PR strategy should accomplish and who is the target for this.

> I wonder what this PR strategy should accomplish and who is the target for this.

'No one ever got fired for buying IBM.'

I noticed this too. My theory is it's brand image-building to differentiate their enterprise offerings from say, Accenture or Deloitte. Most of their revenue currently comes from enterprise software and hardware. To a 50-year-old C[EI]O who doesn't look too deeply into tech any more, I'm sure this feels like a nice throwback to their innovations in the past few decades.

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