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>Dispatching in the current state of the world is a human heavy process with a lot of phone calls. The application was built to make it easy to pick the correct shipment opportunities.

Can attest to the first part of this statement. What went into your decision making process in selecting the right opportunities? Focusing on a specific geography/lane? Type of cargo?

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Lots of stuff :)

Simply: achieving the highest profit margin for LTL loads across a range of factors + route optimization.

Appreciate your candor and wishing you success with your business! What do you think of this approach: I was thinking of starting off as an independent broker (I have a niche customer base I can serve) and using load boards to book independent truckers. Over time as I gain traction, add a customer facing layer for booking/tracking and retain full-time drivers.

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