Apple doesn’t ask you to decide based on non-sensical marketing blabber like that. They use it, sure, but it isn’t central in the decision process of the buyer.
One other point: all three Macs I've owned were ready to use out of the box. No stickers, no crapware, no nothing. Contrast this with a recent Anandtech review of a recent Sony Vaio that, hardware-wise, is quite nice, but:
Because of that initial bloat I have a hard time recommending the VAIO S to any end user that can't fix it (including but not limited to just plain physically upgrading the hard drive) or doesn't know someone who can. This is an otherwise fantastic notebook with a lot of potential just looking for the right user, but if you're not comfortable getting elbow deep in cleaning it out (or preferably doing a clean Windows 7 installation), it's not going to be the notebook for you. For those of you who are willing and able to put in the time, though, you'll likely be very well served by the Sony VAIO S.
(http://www.anandtech.com/show/4748/sony-vaio-sb-all-day-cons...)
I read something like that and think, "Where's the MacBook Air link again..."