Apple doesn’t ask you to decide based on non-sensical marketing blabber like that. They use it, sure, but it isn’t central in the decision process of the buyer.
Go to their store and check out how they do it: http://store.apple.com/us
If you want a laptop you are asked to make only one decision: Do you want a MacBook Pro or Air? Finding out what those two laptops are all about is easy, if only because it’s only two and not four or more. They are also clearly different from each other, in a way that’s obvious even to someone who doesn’t know anything or doesn’t want to know anything about technological details. Just looking at them is more or less enough to figure out what they are all about.
When you have made that decision, you more or less only have to decide on the screen size you would like: 11" or 13" if you want an Air, 13", 15" or 17" if you want a Pro.
I would love it if other manufacturers did the same. Shopping for PCs is just so damn frustrating. It’s no fun at all.