One word: frictionless. Zoom is by far the easiest thing to onboard for a random person. My mom struggled to understand Skype account creation wall.
I work in a megacorp that forbade Zoom to the profit of our already well established Skype and MS Team.
Fast forward to last week, a team of "digital innovation onboarding" claimed huge victory against our rotting process by finally getting Zoom approved... finally lol.
And the worst is I want Zoom too: easier to interview candidates, meet client and trainers, contact universities etc.