Not only that, Paul and Michael have seen plenty of startups, and at least in recent memory, the number of vertical search and consumer startups that Y Combinator has funded hasn't been that high
As a consumer startup, I know this issue firsthand. Paul and Michael assume that if you build a better product, they will come! That's simply not true these days.
Instead, you need to:
- Build a better product
- Option 1: Figure out a channel with enough growth on an existing platform. This likely means you're doing SEO for your new search engine
- Option 2: Get your customer lifetime value high enough so you can pay for ads. This is tough, since it's a bit of a chicken and the egg problem since most search engines are monetized with ads
As the founder of Wanderlog (YC W19; https://wanderlog.com), a consumer vacation planning app [1], I definitely remember the idealistic days when I thought the best consumer product on its own would win! But growth doesn't just come, and the same can be said of vertical-specific search engines.
[1] Try searching "[your city] itinerary" on Google vs. Bing: it's much more likely you'll find a small blog rather than Lonely Planet or the local travel bureau as the top result