I'd say that still falls under the realm of being "pretty much a zlib compressed bitmap", no?
http://www.smashingmagazine.com/2009/07/15/clever-png-optimi...
The png optimizers you see (optipng, pngcrush, etc)? What they do is carefully pick the optimum filters to get the best file size. So I'd say those filters were the most important part of the compression.