I agree that Tesla isn’t immune to the same mechanics of supply and demand that make dealerships do these markups, but I think it’s important to note that Tesla honors the price of the car from the time you placed the order. I ordered a Model 3 in October and the price of the car has increased since I placed that order, but I’ll still be paying the original price when I take delivery. I see that as a positive over what this article is saying, which is that the dealership hit reservation holders with a sudden markup, which probably wouldn’t have happened without the dealership as a middleman between Ford and the buyers.