Imagine I'm testing a web page that shows a list of all customers who have placed at least one order.
If I set up the test by wiping the database and adding ten customers, I can assert that the list of customers should contain those ten and no others, giving it ten rows.
If I don't wipe the database, the web page may show more than ten customers - and I can't tell if the extra entries indicate a fault in my code or not.