Exactly, at this decade it's still a ripoff = huge margin for them, but market is there, one can't deny that. It'll even out eventually so they're on par with smaller shops and dedicated/colocation, eventually they'll have no choice but to cut margins and leverage scale to kick out smaller competition, they'll delay it, of course, as much as possible with lock-in dark techniques etc – but at the end there is no reason, in theory, why they should not be more attractive price wise with anything else you can come up with. At this decade-tick timeline they're happy taking huge margins and people just throw money without much of first principle etc thinking.