I have to disagree. Not everything is about technology - Zagat has something that is highly coveted and difficult to replicate: a good reputation and critical mass.
Google (or any of us, for that matter) can spend all day building the greatest, fairest, most accurate restaurant review system known to man - but it will still be of utterly no use unless there is a critical mass of restaurants and customers who are willing to trust it and, more importantly, use it.
Bootstrapping a trusted content source is really hard (hard in the "nobody knows how to do it reliably" way, not just hard in the "it takes a lot of work" way). If you want to break into this market, simply buying said critical mass is much easier (and much less time-consuming). Whatever crazy technology you have can be layered on top.