EA will keep his name and they'll continue to make a boatload of money with each yearly release while making the minimum amount of fan-requested changes with the least effort possible.
My wife: "How's the new game?!?" Me: "Feels like 2019, I'm not sure what I bought."
I'm officially done with yearly sports releases and I guess that's ok to them because I'm clearly not their target demographic anymore.
Every year a new crop of kids come of age for the parents to be willing to buy them a game. For the rest, it's a status symbol just like the annual purchase of a new phone. Gotta have the latest player rankings! Like purchasing skins/wardrobe/stickers for in-game use. A whole generation of people that will probably be just fine paying Toyota a monthly fee to use their key FOBs.