> Philistine pragmatism takes over in Fleming’s novels. They tend to be indiscriminate, to combine elements of all sorts of sensationalism — political action and thriller, science fiction and advertising brochure, a fashion magazine and nudist film… This, briefly, is the secret of the genre, of popularity in its modern shape. Still, had it not been for the screen, Bond would have been lost among all the other spy characters out there. A nobody. It was the film industry that made him a myth.