Contrast this with Epic v. Apple: Epic has the arguable upper hand there (and Apple's flinched a few times already) because Fortnite is a massively popular game with a huge fanbase.
it's a plenty vibrant platform - all of the other social media websites are way worse, content-wise. Create a tumblr account & follow tags/accounts related to your interests. You'll get a lot of quality content!
For example, there's a reason the witcher season 2's media campaign included an AMA on tumblr with one of the stars. That's where the fandom thrives.
it just isn't an especially monetizable bunch of communities. Fandom in general is hard to monetize (look at the donation-driven AO3 for another community-hub more vibrant than the ones twitter and facebook can manage.)
People don't congregate around websites. They congregate around subject matter. Tumblr is THE place to congregate around a long tail of niche subject matter.
It's not full of Tumblr loyalists. They mostly have lukewarm opinions of the iOS app. They're on the platform for the fandom, not the company.
The fact that you refer to Tumblr as a singular community shows that you should probably not comment authoritatively on the website :)
It looks like Tumblr has a lot of traffic, but isn't growing and is far behind reddit and twitter. None appear to be growing in the last several months; I don't know what that means.
https://www.similarweb.com/website/tumblr.com/?competitors=r... https://www.similarweb.com/website/tumblr.com/?competitors=t...
Tumblr is about equal to wordpress.com hosted blog traffic, interestingly. Wordpress.com is a collection of hosted blogs with very light in-network social features. https://www.similarweb.com/website/tumblr.com/?competitors=w...
Twitter certainly has plenty of porn.
source? not sure why tumblr is the only app doing this then since reddit and twitter have a plethora of porn and other "unsavory" content available on their official iOS clients.
That is a distraction.
It is all about advertising.